Vincent de Smedt completed his Master’s degree in product design at the University of Antwerp. He then continued his studies in Spain, before graduating with a “Master’s degree in Brand Strategy”. The designer established his own company in 2010.
"We design products. Products with a story – one that matches their brand, and fascinates their users. As designers we are (of course) passionate about shapes and materials, but we believe it’s also about the soul of things. It’s about how a product makes you feel – and it’s that feeling we create."